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🐾 PUMA x Redakthor

Branded Content That Doesn’t Sleep on Style

In partnership with the cool cats over at Redakthor Agency, I slipped into my copywriter kicks and crafted a series of editorial pieces for PUMA. Yep — that PUMA. The brand that fuses streetwear with sports culture like it’s a second skin.

From trend-savvy storytelling to lifestyle angles that don’t scream “marketing brief,” this wasn’t just about pushing product — it was about slipping into the reader’s rhythm. We wrote for the kind of people who actually run in sneakers and know what colorway dropped last Friday.

Each article? A sprint between editorial edge and brand voice precision.

The result? Smart, stylish, scroll-worthy content that made PUMA look like what it is: a damn icon.