Digital Strategy, Content & Custom Website

🔥 hotStel – Branding a New Way to Belong

Where Co-living Meets Real Living

For hotStel — a sustainable co-living and co-working concept built for digital nomads and locals — I rolled up my sleeves and went full-stack creative.

Logo? Designed.
Brand identity? Dialed in.
Website? Built from the ground up.
Launch strategy? Oh, we planned the vibe.

The challenge: make it feel like more than just a place to sleep or check emails. The result: a brand that speaks community fluently — with visuals that breathe, a tone that invites, and an online presence that feels like arriving home somewhere new.

hotStel isn’t just a space. It’s a movement. And I made sure it looked the part from day one.