CAVE Marcon

posters

For Cave Marcon, your quintessential French épicerie fine meets wine cellar, I cooked up a series of posters for a cheeky little campaign themed around the legendary French Paradox — you know, the one where we eat cheese, drink wine, and still somehow live forever.

The visual tone? Elegant but playful. A nod to tradition with just enough irony to make it pop in the window or on the wall. It was all about celebrating indulgence with a raised eyebrow — because if you’re going to market fine wine and duck confit, might as well do it with a little panache and a knowing smile.

Design meets storytelling, in a glass half full.